There’s something that’s been nagging at me lately.
I’m witnessing a trend that discounts group coaching programs as merely a low-level, low-paid way to participate in the coaching industry.
The so-called “logic” behind this is… Why would you offer an affordable group coaching program for $499, $999 or even $1,999 when you can charge 10X that for one-on-one coaching and make a lot more money?
While it’s true that coaches typically charge more for private coaching vs. group programs…
…I know, for a fact, that when done right, group coaching is neither low-level nor low-paid!
And here’s the thing… I’m SO over these misleading myths that keep coaches from leveraging their time and expanding their offerings in a way that not only benefits the coach, but also hundreds or even thousands of clients.
Now, if you’ve known me for any length of time, you know that I’m all about being open, transparent and absolutely committed to helping your coaching business grow.
And today I’m going to bust some myths wide open to give your coaching business the growth and success it deserves.
Let’s do this!
Group Coaching Myths… Busted!
Here are the top 3 myths that I see floating around…
MYTH #1: Group Coaching Isn’t As Lucrative As One-On-One Coaching
If you hear the myth that group coaching isn’t really profitable, I’d tell you to run and run fast!
As someone who has built a successful multi six-figure business and has been a part of the coaching industry for more than 15 years (that’s right…no flash-in-the-pan here!), I can vouch that group coaching programs are a proven way to not only earn great money but also reach hundreds of people, who need your services, with remarkable ease.
Let’s do some quick math to see how profitable group coaching can actually be…
For example, if you have a 6 week group coaching program at $1,000 per participant. With as few as 8 people, you’d bring in $8,000 for running ONE group coaching session per week for 6 weeks.
Plus, the beauty of group coaching is the more participants you have, the more people you can help and the more income you can earn… WITHOUT spending more time coaching!
MYTH #2: Clients Prefer One-On-One Coaching
This is another misleading myth that makes coaches shy away from launching a group coaching program.
It’s so not true that people only want private one-on-one coaching.
The reality is, people work with coaches to solve a problem or achieve a result.
So as long as you design your group coaching program so that it’s focused on achieving a specific outcome, your ideal clients WILL be interested.
And when you combine that with the connection, shared wisdom and accountability that group coaching provides…
…You have a winning offering that becomes an easy way for clients to say YES to working with you.
Plus, let’s face it, it’s a lot easier for most people to commit to a $1,000 six-week group program than a $10,000 six-month private coaching engagement. Right?
MYTH #3: Group Coaching Doesn’t Bring You Premium Clients
Finally, this last one is so absurd it makes me laugh!
There are two specific ways that group coaching attracts premium clients.
First, not all group coaching models are the same. I’ve identified the 7 best group coaching models and if you choose to offer the “Big Ticket, High End, Year Long Mastermind” your market will be premium clients.
Second, let’s say you run a more affordable six-week coaching group.
What do you think happens when the group ends?
Assuming you did a good a job in your group program, you now have a group of paying clients who already know you, like you, trust you and have benefited from your coaching.
As long as you handle things right, a percentage of your group coaching clients will happily step up and take the next step by working with you one-on-one, especially when you position it as a VIP opportunity.
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What are some of the myths that you’ve heard about group coaching? Share with me in the comments below and let us bust them too!
Founder – Group Coaching Success